By the shift of communication on the Internet, there were no more barriers, each communicating with each, at least in theory. For the first time customers now had the opportunity to engage the publishers in dialogue, as well as authors.These communication channels are referred to as social media and all publishers are now facing the question if they want to participate in these means of communication – but above all they are faced with the question of how they can do that.
Here a compact overview of the direct customer contact via social media. Meaning: what exactly is social media, why should publishers participate in it and in which fashion.
Presentation held on the panel „How Do I Reach My Customers? Direct and consumer marketing for publishers: Social Media Marketing“ at the Frankfurt Bookfair 2013 – with embedded tweets of Andrew Wilkins, publisher and director of Wilkins Farago and host of the panel.
Ralph Kienle, @erinlcox @steffenmeier @wilkinsfarago #fbm13 #frankfurtacademy #bookmarketing pic.twitter.com/9GCERprHET
— Wilkins Farago (@wilkinsfarago) October 11, 2013
Likes on Facebook mean nothing. What matters is engagement: Steffen Meier #fbm13 #frankfurtacademy pic.twitter.com/rAVVop9qXC — Wilkins Farago (@wilkinsfarago) October 11, 2013
Concentrate on just a few things and do them well. Your customers will thank you: Steffen Meier #fbm13 #frankfurtacademy #socialmedia
— Wilkins Farago (@wilkinsfarago) October 11, 2013
Hanser Verlag has author explaining why books cost money on YouTube #fbm13 #frankfurtacademy #niceidea — Wilkins Farago (@wilkinsfarago) October 11, 2013
‚Do not let the intern tweet for you‘: Steffen Meier #fbm13 #frankfurtacademy
— Wilkins Farago (@wilkinsfarago) October 11, 2013
Define your communication channels based on your targeted audience, then measure your effectiveness: Steffen Meier #fbm13 #frankfurtacademy — Wilkins Farago (@wilkinsfarago) October 11, 2013
Products that can’t be found online won’t exist in future: Steffen Meier #fbm13 #frankfurtacademy pic.twitter.com/N8Sj5tsruC
— Wilkins Farago (@wilkinsfarago) October 11, 2013
Inbound marketing: public has two-way dialogue with publishers and authors: Steffen Meier #fbm13 #frankfurtacademy pic.twitter.com/nBDvJZRJZD
— Wilkins Farago (@wilkinsfarago) October 11, 2013