„38% of British & American companies are still in their infancy when integrating social media in their company. 12% have fully integrated the new media. Companies from the financial and health industry are lagging behind, whereas Tech & Telco and the media sector are ahead. The main barrier to change is the unclear financial return, there is a positive correlation between the extent of social media integration and the financial results“
Quelle: InSites Consulting (http://insitesconsulting.pressdoc.com/ )